Ok, so I am Emily (over there in the blue) and I own and operate Wood Violet. I am a tree hugger and taco lover (I mean, who isn't?!) I started a flower farm quite a few years back, and then one thing led to another, and I opened up this flower shop sort of thing. That's right I grow my own flowers.... well, some of them. I used to grow more but now I do so many weddings that I don't have the time. So I buy most of them these days. Usually from other local growers but sometimes from the wholesale shop like a regular florist.

Most of the time we work on wedding stuff but we like to deliver birthday flowers and the like if our schedule permits. We also love doing flowers for baby showers and other events. And we've been know to do a photo shoot or two. So who is this 'we' that I keep talking about. As my business grew I hired some people to help me. Mostly friends and family, sometimes my husband but he doesn't usually get paid :) I know that people say it's a mistake but I don't know where I would be without these guys.

And I know most of you are getting bored but if you're not, read on. There is info down there on local growers, how I try to keep things earth friendly, and what type of seasonal services I offer.



eco-friendly floral design

 april zelenka photography

april zelenka photography


flower sourcing

We like to keep it green around here. So what does that mean? We use tons of locally grown flowers every year. There are quite a few professional flower farms in Wisconsin and northern Illinois. Some are smaller than an acre and some are 10 acres or more. Some are certified organic and some grow with sustainability in mind, using conventional methods on a limited basis. On any given week I might buy flowers from 2-10 different farms to fulfill my orders. We will supplement these lovely Wisconsin grown products with flowers and foliage from other parts of the country, usually the west coast or Florida. Sometimes Canada. Most of the flowers sold in this country come from overseas and the vast majority are from South America (even in the summer!!). Why is this a problem? Aside from the carbon footprint associated with the shipping (yeah, I know California is far away too) there are some serious environmental and human rights issues with many of the flower farms in that part of the world. They're not all bad but I would rather support US farmers and the local economy.

supplies we use

We try our darnedest to use products that are better for the environment. Anything from glass vases made in Ohio to natural silk ribbon that is hand-dyed in Washington. But most of those fancier containers are made over seas so we reuse them as many times as possible. It saves you money and it keeps stuff out of the landfill. One thing that we will never-ever use is that green flower foam. That stuff is not biodegradable and it contains formaldehyde. Gross!


Compost. We compost all of our floral scraps and waste. You would be surprised by how much garbage a flower shop can generate. We throw it all in the compost. If we clean up your event at the end of the night, we will carefully sort through and make sure we compost what we can. It takes a little longer but I sleep better at night.


services and products

We do lots of stuff besides just weddings, though the weddings do account for about 80% of our business. Here is the thing, we love flowers and nature and people. So we do what we can to make people happy with flowers.



We love to make bouquets for birthdays, anniversaries, or no reason at all. But we do not always have time for a same day delivery or weekend deliveries. If you give us a few days notice, that is great! Send us some details and we will get in touch about scheduling and payment. During flower holidays we'll have an online store to help make things easy for all of us.

We have a $50 minimum purchase for delivery, before delivery fees and sales tax. Delivery rates range by area, averaging $10-15. 



We also love to teach workshops. usually in the fall and winter when there are less weddings. But sometimes in the spring and summer when flowers are abundant.


flower csa

During the summer (june-september) we offer a flower subscription service. We call it a csa (community supported agriculture) because it is all locally grown flowers. You can pick it up or choose to have it delivered every other week. Perfect for you home or business. or maybe you like to drop off flowers for friends or family.

locally grown

You've heard of Slow Food, how about Slow Flowers? What's that, you say, I'm not going to eat them so why does it matter? Well it matters to us. An estimated 80% of the flowers consumed in this country are flown in from overseas, with the vast majority of them from South America. We work really hard to source you locally grown flowers (ok fine, in the winter we get them from the west coast). Here are the people who work really hard to bring those flowers to us.